MedellinBnB

Average ADR (Average Daily Rate) for an Airbnb in Medellín, Colombia

March 23, 2026 ·

If you’re underwriting an Airbnb in Medellín, you need a neighborhood-level ADR view — not just a city average. A city-wide number can hide big pricing differences between Poblado, Laureles, and Envigado.

Revenue analytics dashboard for Medellin short-term rental investment decisions
Use ADR targets by neighborhood so your pricing model matches real local demand.

1) Start with the city baseline, then adjust by zone

Recent market trackers put Medellín around USD 85–93 ADR at city level (all property types mixed). That is useful as a baseline, but it is not specific enough for a 1-bedroom investment decision.

2) Practical ADR targets for 1-bedroom units (investor underwriting ranges)

Based on recent public market references plus neighborhood positioning, these are practical target ranges to test:

  • El Poblado (1BR): USD 70–110 per night (premium buildings can go higher in peak windows).
  • Laureles (1BR): USD 50–85 per night (strong value zone; usually lower than top Poblado pockets).
  • Envigado (1BR): USD 45–75 per night (more residential demand profile; pricing tends to sit below premium Poblado).

At ~COP 4,000/USD, that is roughly:

  • Poblado: COP 280,000–440,000
  • Laureles: COP 200,000–340,000
  • Envigado: COP 180,000–300,000

3) How to use these ranges without guessing

  1. Pick your zone and property class (building quality, view, amenities, walkability).
  2. Set an initial ADR in the middle of the neighborhood range.
  3. Track occupancy + ADR weekly for 6–8 weeks.
  4. If occupancy is too high and reviews are strong, push ADR up in small steps.
  5. If occupancy is weak, fix conversion quality first (photos, listing clarity, amenities) before heavy discounting.

4) Quick example by neighborhood

If you have a well-presented 1BR:

  • Poblado: test around USD 85–95 first, then adjust by event periods and lead time.
  • Laureles: test around USD 60–70 first, then optimize for conversion and review strength.
  • Envigado: test around USD 55–65 first, then tune based on booking pace and stay length.

Bottom line: a “good ADR” is neighborhood-specific. Use city ADR as context, but price using zone-level targets and weekly performance feedback.

Sources (recent public references):